PNC Financial Services Group announced that they were committing $30 million in support of coronavirus relief efforts. Each regional president of PNC banks had the opportunity to allocate local sponsorship opportunities, according to a release from the company.
The amount of the local donation was not released.
David Melin, regional president of Dayton’s PNC Banks, said he and a local committee evaluated the investments.
“We saw healthcare as being a big need,” Melin said. “We reached out to Kettering and asked them directly where they saw the greatest need. For them, it was the frontline healthcare workers.”
Melin said the $30 million support across all markets was a testament to PNC’s value of investing locally, and said it made “good economic sense.”
James Buechele of Kettering Health Network said the donations will go directly to nurses and doctors that have been working with patients with COVID-19.
“It means a lot to see how different organizations are giving back to the community, and giving back to our frontline healthcare workers,” Buechele said. “It’s a great way to see organizations rally around our frontline workers.”
Melin noted that the specific use of the money was left for Kettering to decide, but said the sponsorship had the purpose of supporting nursing staff, doctors and physicians, whether financially or otherwise.
“Our model is unique in that it utilizes the resources and strengths of a super regional bank, and we leverage that by making these local decisions through (my) office,” Melin said. “(We make) the investments local investments because we know our community best, and that’s what makes us different.”
Buechele said Kettering Health was thankful for the donation.
“I know it means a lot to see,” Buechele said, “whether it’s monetary donations or it’s lunches that are being donated to our nurses and our doctors who are treating patients with (coronavirus). It’s a great thing to see people coming together.”
Melin shared Buechele’s sentiment about the community-focused mindset.
“This wasn’t about PNC being named on a banner, or a sponsorship tabletop event. We wanted those dollars to go back into the community where we saw they could be best used,” Melin said.