What started at NBA All-Star Weekend in Los Angeles back in 2018 as a commitment to youth education came full circle last Friday when The National Basketball Wives Association and Morgan Stanley, two philanthropically minded organizations, joined forces to help underserved students with a little help from Instagram and none other than hip-hop artist and entrepreneur MC LYTE. Stars like Chris Paul, Wanda Sykes, Yo-Yo, Omarion, Common and Ayesha Curry tuned in for the “Spread Love Fest,” a virtual “party with a purpose,” to help raise funds for Books and Balls program, which provides 15,000 book kits and eBooks to 5000 students impacted by current shelter-in-place orders. This initiative will also seek to add laptops and other educational tools.
“The NBWA has always had the mission to support youth education and during this challenging period in our world, we wanted to do our part to ensure that as many students as possible have access to educational resources at home while many schools are unable to operate inside of their physical buildings,” said Mia Wright, president of the NBWA.
NBWA’s mission has resonated with Morgan Stanley’s commitment to making an impactful and long-lasting difference in at risk areas. “Now more than ever, it is our duty to leverage our relationships and our resources to make a positive impact in the world, particularly in some of our most vulnerable communities,” added Sandra L. Richards, managing director, head of Global Sports & Entertainment, Wealth Management with Morgan Stanley. “This type of work directly aligns with Morgan Stanley’s mission to re-invest in the communities of our clients and partners, and we’re honored to participate in the program.”
Photography by: Courtesy of Morgan Stanley