CHARLOTTE, N.C., Jan. 13, 2020 /PRNewswire/ — Truist Financial Corporation (NYSE: TFC) today announced the launch of a bold new look and feel with a signature color and modern monogram logo. Following the completion of the merger of equals between BB&T and SunTrust in December 2019, the visual identity further signals the company’s commitment to inspire and build a better future for clients and communities.
“As a brand, we will innovate and redefine the client experience, making Truist the most client-centric financial services company,” said Dontá Wilson, chief digital and client experience officer for Truist. “Our visual brand identity speaks to the importance of human touch and dynamic technology in delivering trusted solutions to our clients, and is a powerful depiction of our commitment to building the future of finance.”
Susan Somersille Johnson, chief marketing officer for Truist. “Our identity is a symbol of the merger of equals between BB&T and SunTrust, which has brought the best of both brands together to build not only a better bank, but a better future for all who engage with Truist.”
Together with global brand consultancy Interbrand, Truist gathered input from its teammates and clients through focus groups, workshops and interviews as part of a rigorous and research-driven approach to develop the brand identity.
Miami leading up to the Big Game being held there.
For now, Truist will continue to serve clients through their respective BB&T and SunTrust branches, websites, mobile apps, financial advisors and relationship managers. The transition to the full Truist experience will occur as systems are integrated over the next 18-24 months.
For more information, visit www.Truist.com.” data-reactid=”29″>To download Truist’s brand identity assets, such as the logo, visit https://media.truist.com/.
For more information, visit www.Truist.com.
Truist.com.” data-reactid=”30″>About Truist
Truist Financial Corporation (NYSE: TFC) is a purpose-driven company dedicated to building a better future for its clients, teammates and communities. With 275 years of combined BB&T and SunTrust history, Truist is one of the nation’s largest financial services holding companies offering a wide range of services including retail, small business and commercial banking; asset management; capital markets; commercial real estate; corporate and institutional banking; insurance; mortgage; payments; specialized lending and wealth management. Headquartered in Charlotte, North Carolina, Truist serves approximately 10 million households with leading market share in many high-growth markets in the country. Truist Bank, Member FDIC. Learn more at Truist.com.